DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

RTTNews | 1004 days ago
Stocktwits
DISH Media Partners BrightLine To Power Interactive, Personalized Advertising On Sling TV

(RTTNews) - DISH Media (DISH) announced Tuesday a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive and Dynamic Addressable, are now available on SLING.

With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results.

Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action.

Advertisers can now engage Sling viewers with interactive brand content while watching live TV, driving greater brand awareness, consideration and purchase intent.

BrightLine said they have partnered with DISH Media to expand the possibilities for CTV advertisers and provide viewers with the most dynamic, effective, and measurable ad experience available.

Tags: DISH
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FCC Fines Dish Network $150K In First-ever Space Debris Penalty

FCC Fines Dish Network $150K In First-ever Space Debris Penalty

In a first, the Federal Communications Commission or FCC has issued a penalty related to space debris to Dish Network Corp. for failure to properly deorbit its EchoStar-7 satellite. The FCC said its Enforcement Bureau has reached a breakthrough settlement of its investigation into DISH, which admitted its liability for failing to properly dispose of the EchoStar-7 broadcast communications...
RTTNews | 1074 days ago
DISH, EchoStar To Combine In All-stock Deal

DISH, EchoStar To Combine In All-stock Deal

DISH Network Corp. (DISH) and EchoStar Corp. (SATS) announced Tuesday they have entered into a definitive agreement for DISH to combine with EchoStar in an all-stock merger at a fixed exchange ratio.
RTTNews | 1130 days ago
DISH Inks Deal To Access T-Mobile's Nationwide 5G Network

DISH Inks Deal To Access T-Mobile's Nationwide 5G Network

DISH Network (DISH) and T-Mobile (TMUS) on Tuesday signed an amendment to the 2020 Master Network Services Agreement (MNSA) that provides customers of DISH's retail wireless brands, including Boost Mobile, access to T-Mobile's nationwide 5G network.
RTTNews | 1543 days ago
Canadian Dollar Falls As Oil Prices Edge Lower

Canadian Dollar Falls As Oil Prices Edge Lower

The Canadian dollar weakened against other major currencies in the European session on Friday, as the crude oil prices traded lower amid escalating U.S.-Iran tensions and concerns over prolonged disruption to global energy supplies.
RTTNews | 12 minutes ago
Kroger Q2 Profit Rises, Backs FY26 Adj. Earnings View, Cuts Sales Growth Forecast; Stock Drops

Kroger Q2 Profit Rises, Backs FY26 Adj. Earnings View, Cuts Sales Growth Forecast; Stock Drops

Supermarket chain Kroger Co. reported Friday higher profit and sales in its second quarter, while Identical Sales growth was slower than the prior year. Further, the firm maintained adjusted earnings outlook for fiscal 2026, but trimmed growth view for identical sales without fuel. In the pre-market activity on the NYSE, the shares were losing around 2.62 percent.
RTTNews | 44 minutes ago
UK Stocks Rise On GDP Growth, Oil Price Decline

UK Stocks Rise On GDP Growth, Oil Price Decline

UK stocks advanced Friday as July GDP growth of 0.4% beat expectations and oil prices tumbled following downward IEA demand revisions. The FTSE 100 reached 10,674.52, up 0.61% despite ongoing US-Iran concerns.
RTTNews | 57 minutes ago
Indian Shares End Off Day's Lows As Oil Prices Ease

Indian Shares End Off Day's Lows As Oil Prices Ease

Indian shares ended Friday's session lower as Middle East tensions persisted, and investors awaited key U.S. CPI data later in the day for additional clues on the Federal Reserve's rate trajectory.
RTTNews | 1h 53min ago
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