L7 Forms Strategic Partnership with Devexperts to Expand White Label Front-End Solutions
L7 has partnered with Devexperts, the global software developer for the capital markets, to enhance its white labelling brokerage & prop technology capabilities. The collaboration integrates Devexperts’ DXtrade multi-asset trading into L7’s white-label environment, expanding its offering for brokers, proprietary trading firms, and institutional clients. This builds on L7’s existing infrastructure, which includes trading platforms, backend operations, Tier-1 liquidity connectivity through ATFX Connect, and payment orchestration capabilities.
Commenting on the new strategic partnership, Dany Mawas, CEO & Co-Founder of L7 Prime, said the collaboration reflects L7’s continued focus on building scalable and institutional-grade brokerage solutions for global market participants:
“Partnering with Devexperts is a big step for us. It means we can now offer a front-end experience that truly matches the strength of the infrastructure we have built; something increasingly important for established and regulated firms. At the end of the day, it’s about making things easier for our clients: helping them launch faster, run more efficiently, and compete with confidence as they grow.”
Expanding L7’s Brokerage Technology Capabilities
The integration introduces a more advanced trading experience within L7’s broader product ecosystem, improving efficiency across both trading, risk management, and operational workflows while supporting scalable, multi-asset brokerage solutions with tighter connectivity across core systems. Key capabilities supported through the integration include:
- Institutional-grade trading interfaces tailored for professional market environments
- Multi-asset trading functionality with high-performance execution capabilities
- Seamless connectivity across CRM systems, client portals, bridging technology, and Tier-1 liquidity infrastructure through ATFX Connect
- Enhanced operational & risk management efficiency through a more integrated brokerage ecosystem
- These enhancements further strengthen L7’s position as a full-stack brokerage infrastructure provider for institutional players.
Devexperts contributes extensive experience in financial markets technology, including its DXtrade multi-asset platform used by brokers and proprietary trading firms internationally. The company’s expertise in trading technology and configurable trading interfaces supports L7’s broader objective of delivering a more flexible and scalable brokerage ecosystem for established brokers and regulated institutional firms.
Jon Light, Senior Director of Product Management at Devexperts, says:
“Our partnerships are central to our API-driven proposition. We are committed to this unique approach, which enables brokers and firms to adapt their products and evolve them to ensure they are always offering the best possible solution, whilst also providing opportunity for product differentiation in a competitive market space. In line with this, we are pleased to have integrated with L7 and to provide the brokerages and firms licensing our DXtrade platform with access to L7’s comprehensive trading ecosystem.”
Supporting L7’s Institutional Expansion
The partnership represents another milestone in L7’s broader expansion within the institutional brokerage technology sector. By combining Devexperts’ trading technology with L7’s operational systems, liquidity access, and payments technology, the collaboration enhances the company’s ability to deliver a more seamless brokerage & prop environment for firms operating across global markets.
More broadly, the move reflects L7’s long-term strategy of building a fully connected trading ecosystem designed to meet the evolving demands of brokers, proprietary trading firms, and institutional clients seeking affordable, scalable and technology-driven infrastructure solutions.
About L7 Prime
L7 Prime is a global fintech infrastructure and brokerage solutions provider offering White Label technology, institutional liquidity, payment orchestration, advanced risk management, compliance infrastructure, and trading solutions for brokers, asset managers, fintechs, and prop firms worldwide.
