Starbucks Recovery Strengthens, Yet Earnings Quality Still Under Scrutiny

Key Takeaways

• Starbucks beat Q2 FY26 expectations and raised full-year guidance
• U.S. traffic and sales growth signal early turnaround success
• Margins remain under pressure from labour costs, coffee prices, and tariffs
• China recovery is uneven and still lacks clear momentum
• Future SBUX stock performance depends on earnings quality, not just sales

Starbucks delivered a stronger-than-expected Q2 FY26 performance, reinforcing momentum behind its “Back to Starbucks” strategy.

Global comparable store sales rose 6.2%, beating expectations of around 3.7%, while revenue increased 9% to $9.5 billion. Adjusted earnings came in at $0.50 per share, above estimates of approximately $0.43. The company also raised its FY26 outlook, expecting comparable sales growth of 5% or more and adjusted EPS between $2.25 and $2.45.

U.S. Traffic Drives Recovery

The U.S. business remains the strongest contributor to the turnaround. North America comparable sales grew 7.1%, supported by higher transaction volumes and improved customer engagement.

Consumer visits rose 5.9%, while around 80% of stores met service benchmarks, indicating better execution across operations. This suggests the recovery is being driven by returning customers rather than just price increases.

Margin Pressure Remains A Key Risk

Despite stronger sales, profitability is still under strain. North America operating margin declined to 9.9%, down from 11.6% a year earlier.

The drop reflects higher labour investments, rising coffee costs, tariff pressures, and product mix changes. While revenue growth is improving, it has not yet fully translated into stronger margins.

China Recovery Still Uncertain

Internationally, China remains a weaker link in the recovery story. Although there are signs of stabilisation, demand remains inconsistent due to intense competition from local coffee chains and changing consumer behaviour. This continues to limit visibility on Starbucks’ long-term global growth potential.

Next Phase Depends on Earnings Quality

Starbucks has made clear progress in rebuilding demand, with stronger sales, higher traffic, and improved guidance. However, the next phase of the turnaround depends on whether the company can convert this momentum into sustained margin improvement and more consistent earnings growth.

Read more on how stronger U.S. traffic, improving sales, and rising cost pressures are shaping Starbucks’ turnaround story and what it means for margins and earnings growth in this article.